Did you know that ?

“According to 51% of American marketing managers, blog is the most useful social media for consumer relationship management. Social Networks are in second position for 48% of them”.
E-marketeur.com

	“The average facebook user has a network of 120 friends” University of Illinois “1 French internet user in 3 would like businesses to provide an interactive space for expression on the web” NetEco
At the Web 2.0 era, Internet is the primary communication carrier irrespective of media (RSS and other web flows, blogs, wikis, photo sharing (Flickr), video sharing (YouTube), podcasts, social networking, collaborative bookmarking, and mash-ups, etc.

Facing such a vast number of data collection modes, the huge volume of content generated and the population heterogeneity, it is almost impossible for a brand to capture all relevant information circulating on the web. Indeed, the majority have no idea of measuring their reputation, and therefore encounter problems when it comes to positioning themselves and participating in discussions.

Calculating web exposure rate, e-reputation or buzz impact, is a complicated mission that many brands still have trouble grasping.

Our Social Media offer is based on consulting missions led by experts and the availability of social media benchmark tools.

Thanks to Feedback & Co’s offer you will be able to:

  Listen
     - Have a representative mapping of your brand carried out
     - Obtain insight of your users

  Understand and create
     - Analyse data, deduct KPI
     - Build your team (marketing and communication)
     - Build a strategy: determine objectives, messages, targets.

 Commit
     - Create an appropriate social plan
     - Participate in conversations, interact
     - Share value added content

And then go on to:

 Significantly strengthen your online presence.

 Improve your brand perception.

 Identify new market niches for your business.

 Transform those niches into high potential market.